Profit vs Cash Flow

Profit: The Bottom Line

Profit is ultimately what’s left over after all the expenses have been accounted for in any business. Here’s how it works:

  • Definition: Profit represents the amount of money left over when you subtract all the costs (including operating expenses, taxes, interest, and depreciation) from the total revenue earned. Profit is the financial performance of a business.

 

  • Significance: Profit is a major indicator of overall business success. Investors, analysts, and business owners closely keep track of it. A profitable company is like a well-tuned engine—it’s firing on all cylinders.
Profits & Reporting

Cash Flow: The Lifeblood

Now, let’s shift our focus to cash flow—the lifeblood that keeps this business engine running smoothly:

  • Definition: Cash flow refers to the net balance of cash moving in and out of a business at a specific point in time. It’s similar to tracking the ebb and flow of a river—the money is constantly moving back and forth.

 

  • Inflows and Outflows: Cash flow includes various transactions:
    • Inflows: Money coming in from sales, customer payments, loans, or investments.
    • Outflows: Money going out for expenses, debt payments, and investments.

 

  • Different Types of Cash Flow:
    • Operating Cash Flow: This is from the day-to-day business operations. Positive operating cash flow is essential for growth and ultimate survival.
    • Investing Cash Flow: Arises from investment-related activities (buying assets, selling assets, etc.). It’s often negative in companies in the growth phase.
    • Financing Cash Flow: Tracks cash movement between the company and investors (debt, equity, dividends)
Report Cash flow

The Difference Matters

  • Profit doesn’t equal Cash Flow: While profit is an indicator of the money left over after all expenses are deducted, cash flow reflects the net movement of cash in and out of a business.

 

  • Why the Distinction?:
    • Solvency Check: Cash flow ensures a company’s solvency—its ability to pay debts and survive during economic downturns.
    • Decisions: Entrepreneurs and business owners use cash flow to decide how to fuel growth among other business decisions—whether to reinvest, expand, or distribute dividends.
    • Investor Insights: Investors look at both profit and cash flow. A profitable company isn’t necessarily a good investment if its cash flow isn’t great.

 

Reports Cash

Conclusion: It’s a balance

A profitable business can face cash problems if its customers delay payments or if it invests heavily in growth or assets. Conversely, a cash-rich business might struggle if its profits fall.

In the world of business metrics, profit and cash flow need to be viewed together. One fuels growth, the other ensures survival. So, next time you analyse a business, remember:

“Profit paints the picture, but cash keeps the lights on”

Balance